Expectations for the .nl domain
Economic recovery will be an important driver of demand for new domain names, both in the Netherlands and internationally. Trade volumes have traditionally been a good predictor of demand, and trade figures in the latter part of 2013 were positive, suggesting that the rate of new registrations may increase in 2014.The position of .nl on the Dutch domain name market remains as strong as ever. Our national domain is easily the first choice for business users and private users alike, and it enjoys a positive market image. Nevertheless, .com is gradually becoming stronger. That is particularly evident where internationally active users are concerned, probably reflecting the increasingly international nature of e-commerce.
As the market changes, so does the approach adopted by registrars. Whereas in the past the emphasis has been on the acquisition of new registrants, the focus is shifting towards encouraging existing registrants to make more use of 'dormant' domain names – by creating a website, for example. SIDN expects this trend to gain momentum in the years ahead.